As a television executive, you are likely to face tough decisions regarding content valuation or acquisition, programming, and distribution. Demand data provides valuable insights to help make these decisions with confidence.
Let's take the example of "Spartacus". With 10.3 times the audience demand of the average show in the United States over the last 30 days, demand for "Spartacus" is outstanding. Only 2.7% of shows have this level of demand. This information is invaluable on two fronts. First, the outstanding performance of "Spartacus" showcases its worth as a strategic asset for a streaming platform when it comes to driving user acquisition or retention. Secondly, the content valuation system can estimate the dollar value contribution of "Spartacus" which enables those working on the financing side to negotiate better deals.
Furthermore, demand data can reveal insights into how a show is performing relative to other titles and regions, and helps to answer fundamental questions that an executive might have when it comes to their content. Above, we see that "Spartacus" ranks at the 98.6th percentile in the romance genre, in February, which implies higher demand than 98.6% of all romance titles in the United States. The platform-specific marginal revenue contribution for a show in relation to how it drives engagement across a platform can also be quantified through the content valuation system.
Additionally, by examining other shows that fans of "Spartacus" also like, executives can gain an understanding of the genre clusters that their current audience comprises. This information can then inform scalable concept testing and help find similar shows that could be acquired or produced.
Demand data doesn't simply account for the present status of a show. It can also be leveraged for the long term success of a title. For instance, examining the performance of "Spartacus" on a 1 year rolling basis reveals that although its peak demand was 11.6 times the average over the course of the entire year, it peaked at 11.3 times the average in the last 30 days. This highlights the show's increasing popularity, and it is important to take stock of such trends.
Finally, analyzing the top 10 global markets where "Spartacus" is most in-demand can give executives an overview of how the show is performing in relation to the average title. For instance, ranking second is China where demand for "Spartacus" is outstanding enough to demand serious consideration for distribution plans of the series.
In conclusion, by utilizing demand data, television executives can make informed decisions. Whether it is concerning content valuation, acquisition, programming, or distribution, demand data can provide crucial information that can inform the decision-making process and ultimately lead to the success of content in a highly competitive market.
