As an entertainment executive, you probably believe that there is no substitute for creativity, artistic vision and talent, but when it comes to selecting content, distribution, programming and acquisition decisions, demand data can help you make more informed decisions. Let's take "Star Trek: Prodigy" as an example to show how demand data can help you.
One of the first things demand data can help you with is content valuation. You can leverage Parrot Analytics' content valuation system, which is based on demand data, to estimate the potential of a TV series to drive engagement across the rest of the catalog, assess the value of exclusivity, compare ROI of a specific title, and determine how much to spend on content.
To evaluate the potential market size of "Star Trek: Prodigy", you can use demand data to answer questions like how much the show is worth, the show's value relative to the market average, and whether the show can be considered a strategic asset for a streaming platform. Based on the demand data, "Star Trek: Prodigy" has 15.9 times the audience demand of the average show in the United States over the last 30 days, which is outstanding.
In addition to content valuation, demand data can help you evaluate supply & demand, identify audience retention and acquisition opportunities, optimize marketing campaigns, power discovery & recommendations, and inform competitive benchmarking.
To gauge the level of interest in "Star Trek: Prodigy" globally, you can use Parrot Analytics' travelability feature to measure international demand relative to its home market. This is useful in determining the show's audience appeal in various global markets, and where international distribution of the show might be most successful.
Demand data can also give you insights into factors like audience preference, platform fit, and areas of whitespace for the market. For instance, by analyzing the top 10 global markets where "Star Trek: Prodigy" is most in-demand, you'll see outstanding audience demand (8.2x) in the United States, and outstanding demand in the United Kingdom as well. This data can help you determine the optimal pricing and release strategy for the show in different markets.
Finally, with demand data, you can monitor the show's performance over time and make adjustments based on popularity trends. Examining the change in demand for "Star Trek: Prodigy" compared to its 1-year rolling average of its demand shows an increase in relative popularity, a clear indication of sustainable growth. Demand spikes can also indicate the effectiveness of marketing campaigns or the efficacy of new releases and can be used as a starting point for further study into the show's success and how to replicate it.
Demand data is like a treasure trove for entertainment executives interested in making the most informed strategic content decisions possible. By analyzing audience preferences, platform fits, and whitespace for a market, you can gauge potential popularity, identify areas for improvement, and make more data-driven decisions when it comes to selecting the content that your platform will offer.
