As an entertainment executive, it's crucial to make informed decisions about content acquisition, distribution, and programming. And that's where demand data can help. By analyzing demand data, we can inform ourselves about a TV series's popularity, its prospects, and more, thereby making more informed decisions.
Let's take the example of "Star Trek: Prodigy" in the United States in February 2024. According to Parrot Analytics' demand data, "Star Trek: Prodigy" has a high level of demand, as its audience demand was 14.7 times of the average show in the US. This kind of demand makes it an excellent candidate for content valuation and highlights its potential value for any platform.
By delving deeper into the data, we learn that the show has been increasing in demand recently and has excellent momentum in the United States. Its global demand, as measured by the Parrot Pulse, is also outstanding, with good prospects for travelability, longevity, reach, and franchisability, all essential metrics that someone considering acquiring a TV series can look into.
Moreover, we know that "Star Trek: Prodigy" is more popular than 97.9% of all comedy titles in the US, which makes it a great candidate for comedy enthusiasts. When looking at the related titles that fans of "Star Trek: Prodigy" also like, we can infer what titles to focus on when advertising to this target audience.
Another key takeaway from the data is that although demand for "Star Trek: Prodigy" saw a decrease of 15.1% in February, demand spiked towards the end of the month. It's worth noting the trend to determine how successful the show may be for different markets and demographics and managing its release schedules accordingly. The TV executive could use this information to try to give future spikes given the exploration-driven theme of the show by airing enjoyable episodes during historical events, such as International Astronomy Day or International Earth Day.
Finally, it's interesting looking at the top 10 global markets where "Star Trek: Prodigy" is most in-demand over the last 30 days, as this also offers insights into where the show may perform best when distributed. For instance, while the United States and Germany are stellar performers and do well in Switzerland, Netherlands, Canada, Israel, Romania, China, and the UK, there exists good demand indicating other areas where the TV executive might consider targeting for distribution.
Overall, "Star Trek: Prodigy" demonstrates how the use of demand data from Parrot Analytics can offer multiple insights useful to executives in the entertainment industry on acquisitions, content planning, distributing, and programming. From making informed content valuation and marketing decisions, predicting the market response in different demographics and comparing the show's relative performance globally, we can utilize this data source to maximize profit and increase views while meeting consumer demands.
