As a TV executive, one of your primary concerns is content valuation and making informed decisions related to content acquisition, distribution, and programming. Demand data can be an indispensable tool in this regard, providing insight into what audiences want, where they are, and how much they value certain titles. The case of "Station 19" offers an excellent example of how you can leverage this data to make data-driven decisions.
Firstly, demand data can help you value your content. Regardless of whether you are looking to sell your title to a streaming platform or assess its performance on your own platform, demand data can provide an accurate picture of how much people value a particular title. For instance, "Station 19" has 16 times the audience demand of the average show in the US over the last 30 days, making it a hot commodity. Moreover, comparing its performance over a 1-year rolling basis versus the last 30 days reveals that the show has experienced a significant increase in popularity, which means that its economic valuation may have surged during this period.
Secondly, demand data can help you make more informed decisions concerning content acquisition and distribution. When you understand what genres are resonating most with your audiences, you can identify titles that exhibit potential for growth, thereby making savvy acquisition decisions. Additionally, by mapping out markets where a particular title is most in-demand, you can more effectively distribute content to target audiences.
Thirdly, demand data can help you program your content more effectively. By analyzing the performance of "Station 19," we can see that its momentum and franchisability are both outstanding. It is a clear indication that the producers of the show should use this as an opportunity to develop deeper storylines or spin-offs that build on the core themes and plot. This will help retain viewers interested in the show and increase profitability.
Fourthly, demand data can inform pre-release marketing, allowing you to design an effective campaign ahead of the premiere. Similarly, by examining the data on taste clusters, you can optimize partnerships with talent or brands that attract the right audiences to your platform.
In conclusion, as a TV executive, you need to make informed decisions that demonstrate a clear understanding of what your audiences want to watch, how they want to watch it and their preferences in terms of content acquisition or distribution. Demand data can be a very valuable tool in this regard, providing insights into audience demand, preferred genres, global performance, travelability, longevity, momentum, franchisability, and reach, among others. By considering the performance of "Station 19" over the past 30 days, your data decision-making process can become more focused and informed, helping you increase profitability and retain or attract customers to your platform.
