For entertainment executives, access to audience demand data provides a wealth of opportunities. "Station 19" is a perfect example of how entertainment professionals can leverage demand data for informed decision-making, as this spinoff of the well-known show Grey's Anatomy continues to captivate American audiences. With 20.5 times the audience demand of the average U.S. show over the last 30 days, executives can see that demand for this show is outstanding, and that less than 3% of all TV shows have this level of demand. However, executives should also note that the demand for this show has been increasing recently.
One way that demand data can be used is to determine how much a series is worth and its ability to drive engagement and mitigate churn. Using Parrot Analytics’ content valuation system, executives can calculate the dollar value contribution of any title to any platform, in any region. By analyzing demand data of "Station 19," executives can understand the show's contribution to regional and global audiences, viewer acquisition and retention rates, and the show's potential to generate revenue.
Executives can also use demand data to inform their content acquisition and production decisions. This can be done by identifying the popularity of specific genres in certain regions and understanding which elements of existing content fans like the most. With this information, executives can make informed decisions on content supply and demand.
Moreover, executives can use demand data to determine optimal release strategies and pricing. By examining the demand patterns of "Station 19," executives can identify the best time to release new episodes, which can maximize its potential audience reach and maintain momentum.
Demand data can also help executives with subscriber acquisition and retention. By analyzing what titles viewers are enjoying, executives can make informed decisions about acquiring and developing more content that aligns with their audience's tastes. Additionally, executives can identify popular titles and strategically keep or add them to their platform in order to keep loyal subscribers and attract new ones.
By mapping the top 10 global markets where "Station 19" is most in-demand over the last 30 days, executives can identify top-performing markets and can use this data to inform their distribution strategy. Executives can also use demand data to find new opportunity markets for content distribution and uncover under-monetized titles.
Finally, ratings performance is just the tip of the iceberg; there are numerous ways to leverage audience demand data. With “Station 19,” using Parrot Analytics Wings, executives can garner about trends in its global performance across six dimensions. These include the show's worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By examining these dimensions, executives can gain a more comprehensive understanding of "Station 19's" overall performance.
In conclusion, demand data is an incredibly powerful tool for executives across the entertainment industry. By using the case of "Station 19," we have seen the ways that demand data can be used for informed content production and acquisition, distribution, programming, and monetization decisions. Using demand data, executives can develop an understanding of the demand for specific titles and networks and can leverage this information to create an optimal content strategy for their platform.
