As an entertainment executive, you can leverage audience demand data from Parrot Analytics to make decisions on content valuation, acquisition, distribution, and programming. Taking the example of "T.o.t.s." in the month of November 2023 in the United States, let's explore how demand data can be helpful in making strategic decisions.
Content Valuation:
Demand data can help you understand the worth of a title on your platform. Parrot Analytics' content valuation system uses global content demand to evaluate the contribution of a title to any platform in any region. For instance, by analyzing audience demand for "T.o.t.s.", you can estimate its worth, even if the show has already ended. The show has 5.4 times the audience demand of the average show in the United States, which is good. You can use this data to assess the value of the show's content library to your platform over time and make informed decisions about licensing or acquiring the show.
Acquisition Decisions:
Demand data can also help you make informed decisions about acquiring content. For instance, you can assess the value of exclusivity of the acquired content on your platform by estimating cannibalization of audiences if a title is available on multiple services. Furthermore, you can use demand data to identify which type(s) of content exhibit an opportunity to acquire or produce by understanding audience interests, making informed content investments, and reducing the risk of failure. As for "T.o.t.s.", audience demand for the show has decreased by 10.9% in November in the United States; the data can be useful when deciding whether to continue acquiring this title or not.
Distribution Decisions:
To assess the platform fit for the content of a show like "T.o.t.s.", you will want to know its global reception. The Parrot Pulse for "T.o.t.s." provides independent measures of its global performance across six dimensions. This includes its worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. You would use such data to identify which platforms to target for distribution of the show, help decide on a release strategy, price it optimally, and consider the results of such data if you wish to further monetize the show through spin-offs or franchises.
Programming Decisions:
Demand data can allow you to make informed decisions about what TV shows to renew, what shows to greenlight, and what shows to cancel. By analyzing audience demand for "T.o.t.s.", you can determine how it is performing, who the top 10 global markets where it has the most significant demand are, what this show's audience tastes are, and what genres or elements are popular amongst fans. Since demand spiked in mid-November 2023 in America, you can examine the causes of the sudden increase in demand for "T.o.t.s." to take better programming decisions for your platform.
In conclusion, by integrating audience demand data for a show like "T.o.t.s." into your decision-making, you can make more informed decisions about content valuation, acquisition, distribution and programming. You can make decisions based on data that tells you how popular a show is relative to other titles out there, and how it compares over time. By also examining the global appeal of a show, you can discover new territory opportunities that you may not have recently considered.
