In the highly competitive world of content creation and distribution, data-driven insights are critical to success. At Parrot Analytics, we help entertainment executives make informed decisions about their content, using real-time, global demand data. In this article, we'll examine the case of "T.o.t.s." to show how entertainment companies can use demand data to guide their content strategies.
One of the most significant ways that executives can utilize demand data is in content valuation. Based on the audience demand data of the TV series T.o.t.s., TV executives can determine its value in terms of monetary worth on any platform in any region. Using our content valuation system, executives can get an economic valuation of any title and its marginal revenue contribution. Additionally, demand data provides insights into factors such as the value of a content library to a platform over time, the baseline value of a title, and the ability of a TV show to mitigate churn and drive subscriptions.
Executives can use demand data to evaluate how popular their show is vis-a-vis competitors in the market. For example, measuring the demand for T.o.t.s. in the United States over the last 30 days, we found that the show has been in good demand, with 5.9 times the demand of the average show. Entertainment executives can use data to see which other TV shows have been impacting T.o.t.s.'s demand within its genre or demographic. In the case of T.o.t.s., fans of the show were also interested in certain other titles, which may suggest cross-promotional opportunities or potential acquisitions. At the same time, executives can use demand data to keep track of how their shows are faring over time, measuring metrics like demand spikes and drops to evaluate when demand is highest or lowest.
In addition to the data itself, executives can access additional metrics to evaluate the performance of their shows. By using Parrot Pulse, executives can get a comparative picture of audience demand data across six dimensions - worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
As a children's show, "T.o.t.s."'s travelability is poor, while its momentum and global audience demand are good. Similarly, the show's reach and franchisability (spin-off potential) are poor. Overall, by looking at the demand data, executives can see what markets are most interested in the show and where it underperforms.
Finally, executives can use demand data to optimize their release strategy and marketing campaign ahead of a show's premiere. Data on audience tastes and consumption patterns can guide executive decisions on content strategy and programming.
In conclusion, entertainment executives can use demand data to make informed decisions about programming, distribution, and acquisition. By examining data for shows like "T.o.t.s.," executives can gain valuable insights into how to create successful content, properly value it, and maximize audience engagement. At Parrot Analytics, we provide the insights and intelligence you need to stand out in the crowded entertainment landscape.
