As an entertainment executive, making informed decisions about content is key to success. One way to do this is by using demand data, such as the data we have for "Tangled: The Series" for August 2023 in the United States.
Firstly, we can use this data to value the show, as it reveals the dollar value contribution of a title to any platform in any region. With "Tangled: The Series" having 8.8 times the audience demand of the average show in the United States over the last 30 days, its demand is outstanding. It makes up only 2.7% of all TV shows that have this level of demand. Knowing this information is useful, as it can help to determine how much should be spent on the show, which strategies to employ, and how to optimize its release strategy and pricing.
Using demand data, we can also gain insight into which shows and genres are resonating with the audience. For example, we know that "Tangled: The Series" ranks at the 95.4th percentile in the comedy genre in August, meaning that it has higher demand than 95.4% of all comedy titles in the United States. We can then use this information to target specific genres and audiences that will help to grow our platform and retain subscribers.
Moreover, demand data can be used to make informed acquisition and distribution decisions. By examining the top 10 global markets where "Tangled: The Series" is most in-demand over the last 30 days, we find that this TV series is outperforming the demand of the average TV show in each of these markets. The show achieved outstanding audience demand of 2.1x in the United States and good demand in other regions such as the Philippines and Bulgaria. We can use this information to guide our content acquisition strategy and distribution deals.
Finally, demand data can shed light on the performance of a TV series across different dimensions such as longevity and momentum. For "Tangled: The Series," we know that its longevity and momentum are good. This information can be leveraged to make strategic decisions around content management, marketing, and licensing. Additionally, by tracking demand over time, we can identify patterns and assess the effectiveness of marketing campaigns or changes to programming.
Overall, armed with the insights provided by demand data, entertainment executives can make more informed content, acquisition, distribution, and programming decisions. With the right use of data, they can stay ahead of the curve and outcompete their competitors.
