As an entertainment executive, demand data can greatly aid in decision-making when it comes to content acquisition, distribution, and programming. Looking at the analysis for "Ted Lasso" in March 2023 in the United States, we can see several ways in which demand data can inform decisions:
1. Content Valuation: Demand data can offer insight into content valuation by revealing the dollar value contribution of any title to any platform in any region. In this case, we can see that "Ted Lasso" has demand 48.9 times higher than the average show in the United States over the last 30 days, placing it in the 0.2% of all TV shows with this level of demand. We can also see that demand for the show has been increasing recently, indicating possible future value.
2. Acquisition Decisions: Examining the top 10 global markets where "Ted Lasso" is most in-demand, we can see that the United States is its number one market globally, followed by the United Kingdom. Executives looking to acquire content for these markets should consider the high demand for the show as a potential draw for viewers.
3. Programming Decisions: Demand data can inform programming decisions by highlighting which titles will help to acquire or retain subscribers. In this case, we can see that "Ted Lasso" ranks at the 100.0th percentile in the drama genre and has higher demand than 100.0% of all drama titles in the United States. Fans of the show also have similar tastes in other titles, which might provide additional programming opportunities.
4. Distribution Decisions: Understanding the global travelability of a show can aid in distribution decisions by quantifying a show's international demand relative to its home market. "Ted Lasso" has exceptional travelability, indicating high potential interest in international markets.
5. Trend Analysis: Examining the performance of "Ted Lasso" on a rolling year basis versus the last 30 days can inform decisions related to future content investments. We can see that it has increased in popularity, which may indicate that investing in similar content genres could be profitable.
Overall, demand data provides a valuable tool for entertainment executives to make informed decisions about content acquisition, distribution, and programming. By analyzing the demand for a title like "Ted Lasso", executives can gain insight into how the show resonates with audiences across different markets and use that information to make strategic decisions that will help maximize the impact of their content.
