As an entertainment executive, you can gain valuable insights by using demand data to inform your decisions. The case of "Ted Lasso" in the United States during March 2024 illustrates how this data can be utilized in practice.
Using demand data can help you with content valuation and make more informed acquisition decisions. For example, you can estimate the value of a content library to your platform over time and calculate the ROI a specific title may bring. In the case of "Ted Lasso," using demand data could reveal the dollar value contribution of the title to any platform in any region. This type of information could be used to determine how much to spend on new content acquisition.
Demand data can also help you make programming decisions and guide production choices. In the case of "Ted Lasso," the data shows that its audience demand, in general, is exceptional, whilst its longevity and momentum are outstanding. This indicates that the show has a strong and dedicated fanbase, and fans are still showing sustained interest in the show over time. You could leverage this information to, for example, renew it for additional seasons or explore other opportunities for spin-offs or franchises.
Further, demand data can reveal insights on what your current audience likes and help you discover opportunity markets for distribution. In addition, you can use demand data to understand the popularity of your show in comparison with other titles available in the market. By examining the top 10 global markets where "Ted Lasso" is most in-demand over the last 30 days, you can see that it has outstanding audience demand in each of those markets. This information provides evidence of global appeal, which will allow for more informed decisions concerning the travelability and the Franchisability of the show.
Another use of demand data is to inform your marketing campaign ahead of the premiere. The data can help optimize your marketing strategy to ensure your content is being seen by the right audience on your platform. You could use demand data to help select which TV shows to partner with and expand your audience base.
Finally, demand data can assist in subscriber retention and acquisition decisions. For instance, you can determine which titles to buy if you wish to keep your current audience happy or grow your audience base. In the case of "Ted Lasso," its reach is outstanding, and this, combined with audience demand, shows that it appeals to a wide group of people and could potentially attract new subscribers.
In conclusion, demand data provides entertainment executives with various insights that could assist in informed decisions related to content valuation, acquisition, distribution, and programming. The case of "Ted Lasso" in the United States during March 2024 demonstrates how demand data can be used effectively to gain insights into audience demand, the market position of your show, and more. By leveraging this data, strategic decisions can be made to help achieve a competitive edge in the entertainment industry.
