As an OTT platform executive, using demand data from Parrot Analytics can help you make more informed decisions around content acquisition, distribution and programming. One example of how this works in practice is by examining the case of "Teen Mom: The Next Chapter" for the month of October 2023 in the United States.
To start with, we can evaluate the level of audience demand for the show. Our analysis reveals that "Teen Mom: The Next Chapter" has 6.9 times the audience demand compared to the average show in the United States over the last 30 days. This is a good sign for the show, only 8.6% of all TV shows have this level of demand. We can also compare the show's recent demand with historical data, and find that demand for the show has been increasing over the last 90 days.
Another important metric for evaluating the success of "Teen Mom: The Next Chapter" is its rank within the United States. We see the show peaked at #882 during October, moving up 27 spots during the month. Furthermore, it ranks at the 96.2th percentile in the reality genre in the United States in October, meaning "Teen Mom: The Next Chapter" has higher demand than 96.2% of all reality titles in the United States.
Another way we can use demand data is comparing the demand for the show with that of other titles popular with its audience. Amongst the top ten shows liked by fans of "Teen Mom: The Next Chapter" are "The Kardashians" and "90 Day Fiancé". This information can be helpful in identifying shows that similar demographics of fans engage with and finding opportunities to cross-promote content.
In addition to evaluating demand within one particular market, our data can help you understand performance on a global scale. Using Parrot Pulse, a unique measure of a show's performance across six different dimensions, we can see "Teen Mom: The Next Chapter" is performing okay in terms of worldwide audience demand. However, its travelability and longevity, measures of international demand and sustained demand over time, respectively, are poor. Furthermore, the show's francisability, or spin-off potential, and reach, the number of people expressing demand for a show, are also poor.
Finally, we can examine the top global markets where "Teen Mom: The Next Chapter" is most in-demand, using travelability data to understand how well the show travels outside its home market. We can see that in all of the top ten markets in which the show is most in-demand, it outperforms the demand of the average TV show. Furthermore, we see that the show's number one market globally is the United States, where it achieved good audience demand, and good demand in Australia.
Overall, using demand data allows for more informed content acquisition, distribution, and programming decisions. For "Teen Mom: The Next Chapter", we were able to evaluate its level of demand in the United States, its rank within the reality genre, and explore the top shows that its fans are engaging with. We were also able to gain deeper insights into performance on a global level and identify the markets where the show performs best. This data can be used to guide strategic decisions around content investment, marketing, and distribution, ultimately providing an economic valuation system for series and content libraries.
