The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make better-informed content, acquisition, distribution, and programming decisions. Parrot Analytics offers a content valuation system that uses demand data to reveal the dollar value contribution of any title to any platform, in any region. Here's how "Teen Mom: The Next Chapter" analysis for February 2024 in the United States can help you make informed decisions with the use of audience demand data.
Content Valuation:
Using demand data, you can use content valuation to determine how much to spend on "Teen Mom: The Next Chapter." For example, armed with the knowledge that "Teen Mom: The Next Chapter" had 4.4 times the audience demand of the average show in the United States over the previous 30 days, you can measure the marginal return on investment of additional spend on the show. In addition, assessing the show’s recent spike in demand provides key insights into changes in the series’ popularity, which could impact the dollar value of the series moving forward.
Acquisition and Programming Decisions:
By examining audience demand, you can assess the performance and potential of "Teen Mom: The Next Chapter" across different markets, and decide whether to acquire the show or not. Since the show has performed well in the United States, you may want to consider purchasing exclusive rights to the show for your SVOD network. You can also evaluate which markets are most relevant for distribution based on demand. Additionally, because "Teen Mom: The Next Chapter" has experienced a decline in its US audience demand for the month, with a 58.1% drop, you may want to consider opportunities to augment its viewership with strategic promotions and marketing activities.
Content Decision Making:
By looking into the content performance on an ongoing basis, you can monitor the show's longevity and momentum. In the case of "Teen Mom: The Next Chapter," we see that the show has poor longevity, indicating that it may not be a viable option for continuous viewing over extended periods. While the show performed ok in its 1 year average rating, its 30-day demand increased by 31.3%, demonstrating that there may be potential to create additional hype around the show to maintain and increase engagement among audiences.
By also analyzing the affinity analysis and sharing unique insights on which shows that fans of "Teen Mom: The Next Chapter" also like, such as "Sister Wives," you may want to consider collaborating with other shows, to bring in new viewers or expand your target market.
Distribution Decisions:
If you are considering distributing "Teen Mom: The Next Chapter," using demand data can provide insights into how the show is performing in different regions. For example, you may begin to lay the groundwork for entering other markets as the show’s global travelability quantification shows demand in other countries. Considering that the show's reach (the number of people expressing demand) is currently poor, you may need to optimize your marketing strategy for the show.
In conclusion, using demand data to assess the performance of "Teen Mom: The Next Chapter" can provide valuable insights into the show's potential across different markets and help you make informed acquisition, programming, and distribution decisions. By analyzing the show's content performance, affinity, shared interests, and global viewership levels, you can make sound decisions that reflect the current state of the show and its potential for growth or decline.
This is Teen Mom: The Next Chapter's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Teen Mom: The Next Chapter travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. MTV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Teen Mom: The Next Chapter.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Teen Mom: The Next Chapter from partners like MTV.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Teen Mom: The Next Chapter? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as MTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from MTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Teen Mom: The Next Chapter. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as MTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Teen Mom: The Next Chapter), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Teen Mom: The Next Chapter, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Teen Mom: The Next Chapter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Mom: The Next Chapter, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Teen Mom: The Next Chapter in the United States. We provide our partners with valuable TV analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
