The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data for "Teen Mom: The Next Chapter" to make informed content decisions, especially when it comes to content valuation, acquisition, distribution and programming.
First, demand data can be used to determine the show's commercial value and estimate its ROI potential for any given platform. Parrot Analytics' content valuation system enables you to calculate the dollar value contribution of any show, to any platform, in any region, based on global content demand and supply. With 3.7 times more demand than the average show in Canada over the last 30 days, "Teen Mom: The Next Chapter" has good demand, which indicates a high valuation potential. You can quantify how much to spend on content by using demand data to value the IP globally and identify where it is most in-demand.
Additionally, understanding viewer demand can help inform decisions about supply and demand. You can use this data to determine what types of content exhibit opportunities for acquisition or production, what genres are resonating with your current audience, and what types of content should be prioritized to attract new subscribers.
Demand data can also be used to inform distribution and programming decisions. In particular, examining where "Teen Mom: The Next Chapter" is most popular globally can help identify where to focus distribution efforts. For example, the show's number one market is the United States, where it achieved good audience demand of 4.5x. The show is also popular in Australia, the Netherlands, Canada, the United Kingdom, South Africa, New Zealand, Sweden and Germany. Additionally, understanding the show's momentum, longevity, travelability, franchisability and reach can also help you determine its optimal release strategy globally.
Demand data can also inform programming decisions, such as scheduling, programming block placement, and pre-release marketing. You can use demand data to optimize your marketing campaign ahead of premiere and assess whether a show is part of the cultural zeitgeist. Furthermore, demand data can be used to uncover under-monetized titles and identify new opportunity markets for content distribution.
Finally, demand data can inform both content acquisition and retention decisions. Understanding audience demand can help executives determine which titles to acquire or produce to support global SVOD expansion, as well as determine which titles to buy if they want to keep their current audience happy or grow their audience.
In conclusion, demand data is an essential tool for entertainment executives to make informed content valuation, acquisition, distribution, and programming decisions. The demand data for "Teen Mom: The Next Chapter" can guide you in your decision-making process, from quantifying the show's commercial value to assessing its impact on engagement across the rest of the catalog.
Teen Mom: The Next Chapter's travelability to Canada in the last 30 days is 26%, which means that the audience demand for Teen Mom: The Next Chapter is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Mom: The Next Chapter travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Teen Mom: The Next Chapter), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Teen Mom: The Next Chapter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Mom: The Next Chapter, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Teen Mom: The Next Chapter in Canada. We provide our partners with meaningful TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.