The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data, such as the data from "Teen Mom: The Next Chapter", to make more informed programming and content acquisition decisions. By examining the demand data, you can understand the popularity of the show over time in different countries and different platforms. Furthermore, you can use demand data to understand the key drivers of popularity of a show, including the most popular cast members and how they contribute to the show's overall popularity.
The demand data for "Teen Mom: The Next Chapter" reveals that it has been performing strongly in the United Kingdom, where it has been increasing in popularity over the last 30 days. The show is currently achieving 2.0 times the average demand of all TV shows in the United Kingdom, putting it in the top 8.6% of all shows in the country. Evidence shows that the popularity of the show spiked in the last few days of the month, which will provide valuable insights into which segments of the show resonated with viewers and, thus, inform future programming decisions.
Another important dimension of demand data is the comparative rankings with respect to other shows in the same genre. The "Teen Mom: The Next Chapter" ranks at the 95.1th percentile among reality shows in the United Kingdom. This means it is performing better than 95.1% of all reality titles in the country. You can also use demand data to identify the most popular related shows, such as "The Kardashians", "Below Deck Down Under", "90 Day Fiancé", and "South Park". Understanding which shows resonate most strongly with fans is a key consideration when planning content acquisitions or partnerships with talent agencies.
The data on the international demand of "Teen Mom: The Next Chapter" can help you make informed decisions about content distribution. The data reveals that the show underperforms in "travelability", which means it has less international demand compared to its country of origin (the United States). This suggests an opportunity to increase the show's global appeal by creating fresh and unique content that is relevant and resonates with viewers across various regions.
In conclusion, demand data is a vital tool to inform strategic decision-making in content-related industries. You can use demand insights to gauge the value of individual titles, assess the performance of entire content libraries, and make informed decisions about content acquisition, talent partnerships, and production strategies. Demand data is a powerful tool in understanding the preferences of audiences and directing programming decisions, leading to increased success whether you are producing or distributing content.
Teen Mom: The Next Chapter's travelability to the United Kingdom in the last 30 days is 79%, which means that the audience demand for Teen Mom: The Next Chapter is 79% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Mom: The Next Chapter travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Teen Mom: The Next Chapter), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Teen Mom: The Next Chapter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Mom: The Next Chapter, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Teen Mom: The Next Chapter in the United Kingdom. We provide our partners with valuable media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.