In the dynamic world of entertainment, demand data plays an increasingly important role in helping executives make more informed decisions related to content valuation, acquisition and distribution. Using the example of "Tenali Rama," we can illustrate the value of demand data. "Tenali Rama" is a TV series on the legendary poet in Emperor Krishnadevraya's court who uses his timely wit and intelligence to solve even the trickiest problems and becomes very popular in the King's court.
One of the most significant uses of demand data is in content valuation, which can tell a TV executive how much a series is worth in monetary terms. Demand data can answer questions like, how much is my show worth? Parrot Analytics content valuation is an economic valuation system based on global content demand and supply that can reveal the dollar value contribution of any title, to any platform, in any region. According to demand data, "Tenali Rama" had 5.0 times the audience demand of the average show in the United States over the last 30 days. Only 8.6% of all TV shows have this level of demand.
Demand data can also inform acquisition decisions. For instance, executives can use this data to determine how much to spend on acquiring a particular show. Furthermore, demand data can enable them to make decisions about what type of content exhibits the opportunity to acquire or produce. In the case of "Tenali Rama," its travelability, which measures its international demand relative to its home market, is only okay. So, executives can think about how they can leverage its high demand in India for broader international expansion as it outperforms the average TV show demand in every market where it is available.
Demand data can also guide decision-making around distribution and programming. For instance, by examining how "Tenali Rama" performs on a 1 year rolling basis versus the last 30 days, we can find interesting insights that can help to select the best time to distribute and program such series. Although its peak demand was 10.9 times the average over the course of the entire year, it peaked at 5.9 times the average in the last 30 days, which is a 46.3% increase.
Additionally, demand data can help improve subscriber acquisition and retention by providing insight into the type of content to acquire. For instance, executives can analyze the type of content that is resonating with their current audience and simultaneously identify the genres to focus on to attract new subscribers to their service. By comparing the performance of "Tenali Rama" in the top ten global markets, executives can strategically decide where to introduce the TV series, as it helps to determine which regions it is most in demand.
In conclusion, demand data can help entertainment executives make better decisions by guiding content valuation, acquisition, distribution, and programming decisions. With the help of Parrot Analytics' sophisticated demand measurement system, executives can harness the power of audience demand to enable them to navigate the ever-changing market and make decisions that will drive their businesses forward.
