As an entertainment executive, you can use demand data from Parrot Analytics to make informed content decisions, acquisition decisions, programming or distribution decisions that can lead to a successful business. Looking at the "Tenali Rama" data from September 2023 in the United States, the following are key strategic decisions that Parrot Analytics can help you make.
Firstly, with 8.4 times the audience demand of the average show in the United States over the last 30 days, "Tenali Rama" has demonstrated outstanding demand compared to other TV shows. You can use the Parrot Analytics content valuation system, based on demand data, to calculate the dollar value contribution of "Tenali Rama" to any platform in the United States. By understanding the contribution of this show financially to your organization, you can better value the content and make informed decisions on how much you should spend on acquiring, producing or distributing the show.
Secondly, studying the independent measure of global performance across six dimensions provided by the Parrot Pulse, you can gain insight into the effectiveness of the show's marketing campaign while also using that data to improve it ahead of premiere. "Tenali Rama" had an outstanding worldwide audience demand across all platforms in September. It also has good longevity and momentum, meaning its demand has been maintained over time and it has experienced an increase in popularity. These insights will assist in developing a marketing campaign that will attract and retain subscribers as it premieres.
Thirdly, analyzing the demand data for "Tenali Rama" in the top 10 global markets will help you decide which platform(s) you should target its distribution. For example, India, the show's country of origin, has "Tenali Rama" as its number one market, followed by the United States. This information will help you understand the geographical location of the show's biggest audience and target these markets when considering distribution, acquisition or production.
Fourthly, understanding what fans of "Tenali Rama" are also interested in will help identify untapped potential opportunities for content acquisition or production. The data reveals that viewers interested in "Tenali Rama" also show interest in other shows. By understanding these patterns, you can identify what's resonating with viewers and develop similar content that will attract viewers, increasing viewership and subsequently retention of subscribers.
Lastly, analyzing the spike in demand data for "Tenali Rama" in early September 2023 will help you in making real-time content decisions. By studying the patterns and trends in the show's demand data, you can estimate the interest in real-time moments and adjust your programming, acquisition or distribution strategy promptly.
Overall, by examining the demand data for "Tenali Rama," Parrot Analytics provides key insights to make informed business decisions such as how much to spend on content, geographical location to target, content acquisition or production opportunities, improving marketing efforts, and more that leads to a successful business.
