As an entertainment executive, you can use the data analysis above to make informed decisions relating to content valuation, acquisition, and distribution decisions. Demand data can inform these decisions by providing a global perspective on the popularity of a show and its potential to drive engagement across various platforms.
For instance, when evaluating "That's Delicious," its good demand data suggests that the show has a high dollar value contribution to any platform in the United States, making it a valuable investment. Additionally, the show is well-liked by 91.9% of all reality show audiences in the United States, indicating its potential to appeal to a broad audience. This information could be useful in deciding whether to acquire, distribute, or produce similar content.
Furthermore, you can use the information about the top 10 global markets where the show is most in-demand to determine where to target global distribution efforts. In this case, The United States is the top market for "That’s Delicious," followed by Canada, indicating that these regions should be a primary focus for distribution.
The Parrot Pulse for "That's Delicious" highlights areas of the show's global performance across six dimensions. Although the show's worldwide audience demand is good, its franchisability, and travelability are poor. This information can be useful in determining whether to invest in the potential spin-offs of the show or to focus on local markets in different regions.
Demand data can also be used to assess a show's ability to attract and retain subscribers, as well as optimize the release strategy and pricing. By measuring the show's momentum and comparing its performance on a rolling year basis vs. the last 30 days, you can determine the effectiveness of the marketing campaign. This information is useful for decisions related to programming and content finance.
Finally, analyzing the audience's taste clusters and identifying which shows they also like can provide valuable insights into which elements of the content fans enjoy the most. Based on this information, you can optimize upcoming productions to meet the preferences of the audience.
Overall, by leveraging demand data, you can gain valuable insights into the performance of a TV show, including its audience demand, global popularity, and potential for spin-offs, expansion, and profitability. This data can help you make more informed content, acquisition, distribution, and programming decisions, as well as inform your marketing campaigns to nurture your relationship with your audiences and build your brand.
