Are you an entertainment executive looking for ways to make more informed content decisions for your platform, studio or network? Look no further than the power of demand data. At Parrot Analytics, we can help you analyze audience demand in order to make smarter content acquisition, distribution and programming decisions.
Take the example of "The Book Of Boba Fett," a spin-off from the popular "The Mandalorian" series, which stars Temeura Morrison and Ming-Na Wen. By analyzing its audience demand for the month of July 2023 in the United States, we can uncover insights that can help guide strategic decision making.
For starters, "The Book Of Boba Fett" had 15.9 times the audience demand of the average show in the United States over the last 30 days, and its outstanding demand means that it ranks in the 99.3rd percentile for the romance genre. However, it's worth noting the show's demand has been decreasing recently compared to the average over the previous 90 days.
But there's more to learn from demand data. We can also see which shows fans of "The Book Of Boba Fett" also enjoy, such as "Obi-wan Kenobi" and "Star Trek: Picard," as well as how much its audience demand has increased during the month of July. And if you're looking at the show's global performance, you can examine its longevity, momentum, travelability, franchisability, and reach, all of which are considered outstanding for this title.
Want even more insights? You can also examine the show's performance over a 1-year period and in specific markets around the world, discovering that it outperforms the average TV show in every market where it is in-demand.
In sum, demand data can help answer a wide range of questions and guide strategic decision making for entertainment executives. From content valuation and acquisition to programming and distribution, demand data can offer the insights necessary to make smarter decisions and succeed in a fast-paced, ever-changing industry.
