As an entertainment executive, demand data can be used to make informed decisions when it comes to content acquisition, distribution and programming. Let's take a look at "The Exorcist" TV series and how demand data can help in decision making.
One of the main benefits of using demand data is it informs content valuation, revealing the dollar value contribution of any title to any platform in any region. For instance, you can use the demand data on "The Exorcist" to determine how much it is worth to your platform, whether it is enough to justify renewing the show, and what its cost/benefit ratio is.
Another important use for demand data is to understand content performance globally. You can use it to compare how the show performs in different countries and make informed decisions about its distribution and potential marketing campaigns. For example, the top 10 global markets where "The Exorcist" is most in-demand reveals that it outperforms the average TV show in each of these markets, especially in the United States where it has a 2.5x audience demand. By having this information, you can promote the show in those markets or consider those regions for potential expansion.
Additionally, demand data can help executives make decisions regarding travelability, longevity, momentum, franchisability, and reach of shows. With regard to "The Exorcist," it has an okay travelability score, which measures the show's international demand relative to its home market. Its longevity, which measures how well audience demand is maintained over time, is good, implying a sustained fan base. The show has a good momentum score as well, suggesting strong growth potential. The spin-off potential or franchisability score is okay, while the reach (the number of people expressing demand for a show) is outstanding, indicating a potential for a broader audience.
By knowing this, executives can determine which shows might be worth continued investment, whether that’s through additional seasons or alternative ways to capitalize on the series IP.
Demand data can also inform important programming decisions, such as how to release content. For instance, since demand data suggests that "The Exorcist" experienced a demand spike in late January, an executive may want to consider strategic planning with respect to administration of their promotional material in order to achieve maximized demand for a future season.
In conclusion, demand data from Parrot Analytics is a powerful tool that can enable entertainment executives to make more informed acquisition, distribution, and programming decisions. Whether it’s by helping determine the value of a specific title, identifying content performance globally, informing strategic planning, assessing franchise potential, or considering options for extending content presence, demand data can provide valuable insights that can guide the right decisions with significant business impact.
