As an entertainment executive, you are consistently tasked with making strategic content decisions that will maximize profits and audience appeal for your company. Demand data plays a crucial role in helping executives like yourself to make more informed content, acquisition, distribution, and programming decisions. Using the example of the TV series "The Exorcist" during the month of February 2024 in the United States, we will illustrate how demand data can be used to inform strategic decisions.
Firstly, demand provides insights into the popularity of a show. In this case, "The Exorcist" had 3.9 times the audience demand of the average TV show in the United States during the last 30 days, indicating that demand for the show is good. This level of demand is only achieved by 8.6% of all TV shows, making "The Exorcist" a potentially valuable asset for a streaming platform or linear network.
Additionally, "The Exorcist" moved up in its rank by 790 spots during February 2024. This highlights an increase in demand during the month and suggests that the show may be gaining popularity among audiences. Knowing this allows executives to make informed decisions about programming, acquisition, or investment in the show.
Furthermore, understanding a show's audience demand can inform content valuation decisions. By using demand data, executives can calculate the ROI a specific title will bring for any given platform. Additionally, demand data can help assess a TV series' ability to drive subscriptions and mitigate churn, aiding executives in their efforts to retain current subscribers while generating new ones.
Travelability, longevity, momentum, franchisability, and reach are measures used by Parrot Analytics to provide insights into a show's global performance. For "The Exorcist," the worldwide audience demand is good, indicating a potential international market for the show. Additionally, the show's reach is outstanding, which means it has a broad appeal to audiences. These insights allow executives to make informed acquisition and distribution decisions.
Lastly, understanding a show's audience demand can inform pre-release marketing decisions for upcoming productions. Executives can optimize marketing campaigns ahead of premiere to ensure that their content is being seen by the right audience on their platform.
In conclusion, demand data is a powerful tool that helps entertainment executives make more informed content, acquisition, distribution, and programming decisions. By analyzing demand data for a show like "The Exorcist," executives can better understand audience demand, assess content valuation, inform content acquisition and distribution strategies, and optimize marketing campaigns, among other strategic decisions.
