The demand data for "The Good Place" can provide valuable insights for entertainment executives across the industry. For a TV series financing company, the demand data can help them make informed decisions on investing in a specific TV series. In this case, the data shows that "The Good Place" has exceptional demand in the United States and good demand in other markets such as Canada, the Netherlands, the United Kingdom, Germany, France, Switzerland, and Sweden. Furthermore, the data indicates that "The Good Place" experienced a spike in demand in late December 2023, indicating a potential opportunity to leverage the current interest and invest in the series.
When considering acquisition decisions, the demand data can provide information about the characteristics of viewers who are interested in the show and similar shows that may provide good value. For instance, some of the top shows that "The Good Place" fans also like include "Better Call Saul", "Futurama", and "Bob's Burgers." Executives can use this information to identify new shows to acquire and incorporate similar elements that appeal to the show's existing audience.
For OTT platforms and SVOD platforms, demand data can be used to make programming decisions, such as determining the best release strategy for a show like "The Good Place." The demand spike in late December reveals that there may be a stronger interest in the show around that time, which can inform programming decisions like premieres and seasonal releases.
For entertainment talent agencies and content distributors, demand data can provide insight into identifying the target platforms for optimal distribution and marketing strategies. The demand data reveals that "The Good Place" has exceptional travelability, indicating that there may be an opportunity to expand distribution in international markets where the show has high demand, such as Canada.
Demand data can also inform content valuation. Using Parrot Analytics' content valuation system, executives can quantify the economic value and contribution of a specific title, such as "The Good Place," to determine how much to spend on content. The data reveals that the show's demand is outstanding, with demand 17.5 times the average title over the last 30 days, making it a valuable asset for any platform, especially given its sustained longevity and spin-off potential.
In conclusion, the demand data for "The Good Place" provides valuable insights into the show's performance, demographics, interest, and potential opportunities for different stakeholders within the entertainment industry. It can inform content decisions, acquisition decisions, distribution and programming strategies, and content valuation. Using demand data, entertainment executives can make strategic and informed decisions that increase the likelihood of success and maximize the value of their investments.
