As a TV executive, you need to make informed decisions regarding content valuation, acquisition, distribution, and programming. Demand data can provide insights that help you make these decisions. Let's look at how the demand data for "The Good Place" can inform your decision-making process:
1. Content Valuation: Demand data can be used to determine the value of a title. In this case, "The Good Place" has 16.8 times the audience demand of the average show in the United States over the last 30 days, indicating a high valuation of the show.
2. Acquisition Decisions: By examining what other shows fans of "The Good Place" like ("Foundation", "Cops", "The Mandalorian", "Rick And Morty", "Obi-wan Kenobi", "House Of The Dragon", "South Park", "Ted Lasso" and "Utopia (AU)"), you can get a sense of what type of content is resonating with this audience and consider acquiring similar titles.
3. Distribution Decisions: You can use demand data to identify which regions would be the best place to distribute "The Good Place." The demand data reveals that the United States is the show's number one market globally, followed by Canada, indicating that these would be the best places to distribute the show.
4. Programming Decisions: Demand data can be used to make decisions about what programming to prioritize. In this case, the demand for "The Good Place" has been decreasing recently, which may indicate that it's time to shift focus towards other programming.
5. Uncovering Opportunities: By analyzing demand data, you can identify opportunities for the show's producers and distributors to maximize their revenue, such as creating spin-offs or franchises.
In conclusion, demand data can provide a wealth of insights that can aid TV executives in making more informed content, acquisition, distribution, and programming decisions. By using demand data, you can estimate the audience size for a specific title, the geographic location of audience demand, the performance of your show against competitors, and the effectiveness of marketing campaigns. "The Good Place" is an excellent example of how demand data can benefit TV executives while negotiating content planning, evaluation, and distribution deals.
