If you are working for a TV production company and you are trying to decide which TV series to produce next, demand data can be extremely useful. Looking at the analysis of "The Gummi Bears" in August 2023, we can see that the show has a high level of audience demand, with 14.2 times the audience demand of the average show in the United States over the last 30 days. This indicates that there is interest in this type of content which could be leveraged for new productions. By examining the top 10 global markets where "The Gummi Bears" is most in-demand over the last 30 days, we can see that this show was popular in countries like Poland, Sweden, and Germany. This information can be used to decide what content should be produced, which countries to focus on, and to make more informed decisions.
If you are responsible for acquiring content for a streaming platform, using Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, making sure your budget is both spent well and you acquire content at the best price. Content valuation uses demand data to answer questions regarding how much content is worth, why a particular TV series should be considered a strategic asset for a streaming platform, estimating the value of exclusivity, and more.
If you are working as a content distributor, the performance of "The Gummi Bears" in multiple global markets could indicate that there is demand for animated series, which you could supply. A closer look at the audience affinity insights for "The Gummi Bears," which reveals shows that are most commonly watched by the same audience, could also inform your decision on part of what else to promote. The report states that "The Adventures Of Jimmy Neutron: Boy Genius" and "Spongebob Squarepants" are TV series that are similar to "The Gummi Bears," and could therefore attract the same audience.
If you are a linear network or a pay TV network and you are trying to decide whether to add reruns of existing shows to your programming, investigation of appetite for past decades and animated shows could be analyzed. By using Parrot Analytics' content valuation system or the demand data (showing the historic popularity of "The Gummi Bears"), you can understand which shows could be worth adding to your existing library. Additionally, by examining the performance of "The Gummi Bears" on a 1-year rolling basis versus the last 30 days, you can determine which shows have gained or lost popularity among audiences and make content decisions accordingly.
In conclusion, by analyzing audience demand data provided by Parrot Analytics, it is possible for entertainment executives to make more informed content decisions across various roles: content production companies, SVOD, and linear broadcasters. Looking at the case of "The Gummi Bears," demand data helped to confirm what types of animated shows are currently popular in a variety of markets globally. By using shows like "The Gummi Bears" to inform content decisions, executives can ensure that they are using consumer-driven insights to drive growth and supply popular shows that audiences are demanding. With access to the right kind of demand data, future entertainment slate decisions can have even greater chances of success.
