As an entertainment executive, you can leverage demand data, like the demand data collected for "The Jetsons," to make more informed decisions about content acquisition, distribution, and programming.
One use of demand data is content valuation. By analyzing the demand data for a show like "The Jetsons," executives can determine the dollar value contribution of a title. For example, while "The Jetsons" is not currently experiencing high demand, there is still significant value in its existing demand. The show has achieved peak demand 12.2 times the average title over the last year, meaning there is significant value in "The Jetsons" as an existing property.
Another use of demand data is to inform content decisions. For example, executives can examine the shows that fans of "The Jetsons" also like, such as "The Tom And Jerry Show," "Dexter’s Laboratory," and "Spongebob Squarepants," to identify potential programming and acquisition opportunities. Similarly, executives can examine the show's global performance across six dimensions, such as travelability and franchisability, to identify opportunities for international expansion or spin-offs.
Demand data can also be used to inform programming decisions. For example, executives can examine the show's trend in audience demand over time to determine the best release strategy for the show or identify under-monetized titles. Audience demand data can also be used to inform pre-release marketing campaigns, as executives can identify target audiences and tailor marketing materials to meet their needs.
Finally, demand data can be used to inform distribution decisions. By analyzing the top global markets where "The Jetsons" is most in-demand, executives can identify where the show may perform well and tailor distribution strategies accordingly. Similarly, executives can examine the show's reach, which measures the number of people expressing demand for a show, to determine where to allocate marketing budgets in order to drive growth.
Overall, "The Jetsons" demand data demonstrates how executives can use demand to make more informed decisions about content acquisition, distribution, and programming. By leveraging such data, executives can identify opportunities for growth, maximize the value of existing properties, and make data-driven decisions that will ultimately lead to more effective entertainment strategies.
