As an entertainment executive at an OTT or SVOD platform, leveraging demand data can help make better content decisions, especially in terms of content valuation. For instance, our analysis of "The Jetsons" for January 2024 in the United States reveals that audience demand for the show is outstanding, with 9.4 times the audience demand of the average show in the country over the last 30 days. This high level of demand is vital information as it can be used to estimate the true value of the show to any platform or region.
Besides content valuation, demand data can also be used to help with programming and acquisition decisions. For instance, knowing that "The Jetsons" has been experiencing increasing demand in the last 30 days can be a key pointer when assessing the show's ability to drive subscriptions and mitigate churn. Additionally, monitoring the upswing in demand can inform for programming decisions, such as optimizing the marketing campaign to increase its reach.
Demand data can also inform distribution decisions. For instance, considering that "The Jetsons" is popular in 10 global markets, it can be an ideal candidate for distribution in those regions. Furthermore, demand data can help in the discovery of under-monetized titles. In this scenario, monitoring the performance of "The Jetsons" and comparing it with other comedy titles in the US indicates its higher-than-normal demand in its genre, indicating that it may be an opportunity to monetize some under-monetized comedy titles.
Lastly, as an entertainment executive at a production company or distributor, demand data can inform acquisition decisions. For example, if considering buying a title, comparing its performance with "The Jetsons" can provide insights on whether or not to acquire the title. Additionally, knowing that "The Jetsons" has both good longevity and franchisability (spin-off potential) means that it could inform a franchising strategy thus lead to more monetization opportunities.
Using demand data in decision-making across multiple facets of the entertainment industry can help executives like you to make data-driven decisions that are less risky and more successful for your company and the audiences you serve.
