As an entertainment executive, it's important to make decisions based on data-driven insights to ensure the success of a TV series. Looking at the analysis of "The Little Mermaid" for August 2023 in the United States, we can see that it has outstanding demand, 9.3 times higher than an average show. This data can be used for content valuation to understand the dollar value contribution of "The Little Mermaid" to any platform in the US market.
One of the key questions executives may have is how to determine the worth of a TV series, and evaluating its contribution to a platform's revenue through the lens of its demand can help to answer this crucial question. Parrot Analytics content valuation system, which utilizes demand data, helps determine the economic value of content, highlighting how "The Little Mermaid" can drive engagement and mitigate churn on any platform.
Additionally, executives might want to know whether "The Little Mermaid" has international appeal and whether it is worth investing in global distribution. Travelability data suggests that the show underperformed in the international market. However, its reach is good, indicating the number of people expressing demand for the show, is high. Executives can use this data to understand if investing in an international release could be beneficial for the show. The content valuation system can be used to measure the ROI that an individual title can bring to any given platform.
The entertainment landscape is continually evolving, and the tastes and preferences of audiences change over time. By leveraging Parrot Analytics' data, executives can track these shifts and ensure that their content remains in demand. Examining the analysis of "The Little Mermaid," we can note a recent decrease in demand, which could indicate a necessary shift in the frequency of marketing and promotions to keep demand high.
Another important question executives have to keep in mind is the franchisability of a show and its spin-off potential. In the case of "The Little Mermaid," with poor franchisability, executives must examine other potential revenue streams like merchandise sales or partnerships with brands associated with the show.
Finally, understanding the show's audience tastes and preferences is essential. With insights into the top 10 global markets in which "The Little Mermaid" is most in demand, executives can better understand the target audience and strategize accordingly. Understanding the audience's preferences enables executives to invest in new content or acquire existing content to meet their demands.
To sum up, Parrot Analytics' demand data can be used by entertainment executives to make informed content, acquisition, distribution, and programming decisions. By leveraging data-driven insights such as content valuation, travelability, longevity, momentum, franchisability, and reach, executives can navigate the dynamic entertainment landscape and maximize their return on investment.
