As an entertainment executive, you are always looking for ways to make your content decisions more informed. One of the best ways to do this is by using demand data. By analyzing demand data, you can gain insights into your content's global performance, audience preferences, and how well it compares to other titles in your portfolio. Let's take a closer look at how demand data can help you make better content decisions, using "The Midnight Gospel" as an example.
Content Valuation:
Content valuation is an important consideration for any entertainment executive. How can you determine how much to spend on content? Using demand data, Parrot Analytics' content valuation system provides insights into the dollar value contribution of any title, to any platform, in any region. By analyzing the demand for "The Midnight Gospel," you can assess its value and how it stacks up against other shows in your portfolio. For instance, "The Midnight Gospel" has achieved good demand in the United States, which is its primary market. However, in Germany, where "The Midnight Gospel" has had a lower level of demand, you can reassess the value this title has.
Acquisitions:
When considering which titles to acquire, it's crucial to understand their potential audience. With a 5.2 times audience demand for the last 30 days compared to the average show in the US, "The Midnight Gospel" has good potential. You can also look at its audience affinity: fans of the show generally enjoy titles such as "Rick And Morty", "Steven Universe", and "South Park," which can give you insights into other titles that you could acquire to appeal to "The Midnight Gospel"'s audience.
Programming:
As an entertainment executive, you need to make decisions for your programming strategy, such as whether to renew a show for another season or drop it after one. Examining demand data for "The Midnight Gospel," you can see that its audience demand has been increasing in the United States lately. However, long-term demand is also a crucial consideration, and in this case, the show has good audience demand over time, indicating that it might be worth another season.
Distribution:
Finally, distribution is a key consideration when it comes to your content strategy. By examining the top 10 global markets where "The Midnight Gospel" is most in-demand over the last 30 days, you can determine which platforms you should target for distribution. With the United States being the top market for this title, you may want to focus your distribution efforts on this region. You can also explore its performance in other markets such as Germany, Brazil, France, and the United Kingdom. In these markets, the demand for the TV series is okay, indicating potential for growth.
By examining the above data, it becomes clear that "The Midnight Gospel" has good potential both in the United States and internationally. As an entertainment executive, using demand data for both content valuation and programming decisions can help you make more informed decisions as you navigate the world of content distribution and production, and determine which titles are worth pursuing for your platform or network.
