As an entertainment executive, understanding audience demand data is critical when making informed decisions about content acquisition, programming, and distribution. Parrot Analytics uses demand data to provide insights into consumer behavior and preferences to help executives make data-driven decisions. Analyzing the demand data for the show, "The Midnight Gospel," in November 2023 can provide valuable insights into making informed decisions.
Firstly, by identifying that "The Midnight Gospel" achieved 5.4 times the audience demand of the average show in the United States over the last 30 days, executives will be able to make informed decisions regarding content valuation. This can help the executives to determine the value of the show to a platform in any given region.
Additionally, executives can use demand data to identify trends and patterns in audience behavior. For example, analyzing the top-10 markets where "The Midnight Gospel" is most in-demand can provide valuable insights into the show's global performance. By comparing the show's performance in each market, executives can identify which markets contribute most significantly to the show's popularity and decide which regions to prioritize in terms of distribution and acquisition.
Moreover, by identifying that "The Midnight Gospel" has increased popularity, comparing its average demand on a rolling year basis versus the last 30 days, executives can make more informed programming decisions, such as investing in increased marketing campaigns to keep up with the growing demand for the show.
Interestingly, by using Parrot Analytics' "Parrot Pulse" metric, executives can also evaluate the show's travelability, longevity, momentum, franchisability, and reach. These six dimensions can help the executives assess the show's potential for spin-off opportunities, how well audience demand is maintained over time, how well the show is performing in key markets, and more.
Finally, by examining the shows that have high affinity with "The Midnight Gospel," executives can determine which genres and titles are resonating the most with the show's current audience. This can provide insights into acquisition decisions and inform the executives' decisions in building or expanding the platform's existing library of content.
Detecting and analyzing audience demand data is critical for making data-driven decisions for content acquisition, programming, and distribution. With robust demand data, executives can accurately value content, identify trends in consumer behavior and preferences, and make informed decisions to increase engagement, improve conversions, and keep subscribers happy.
