As an entertainment executive, you are constantly making content decisions. By using demand data, such as the data we have for "The Musketeers", you can make more informed content decisions that will impact your acquisition, distribution, and programming decisions.
When it comes to content valuation, Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using this system, you can determine how much to spend on content and assess the value of exclusivity.
"The Musketeers" has 3.7 times the audience demand of the average show in the United States over the last 30 days, indicating that demand for the show is good. By examining the demand data, you can see that demand for the show has been increasing recently, which shows that it has potential to be a valuable asset to any streaming platform.
Demand data can also be used to determine how effective a marketing campaign around a show is, and how it compares to other shows. "The Musketeers" moved up in its rank by 133 spots during October in the United States, and its demand spiked in late October 2023 for the United States.
Additionally, demand data can help with decisions concerning supply and demand, or assessing whether a show has spin-off potential. For example, Parrot Analytics' Parrot Pulse for "The Musketeers" provides an independent measure of its global performance across six dimensions, including travelability and franchisability.
By examining the top 10 global markets where "The Musketeers" is most in-demand over the last 30 days, you can see that the show outperforms the demand of the average TV show (1x) in each of these markets. The United Kingdom is "The Musketeers"'s number one market, with good audience demand of 3.7x, while the United States is ranked second with good demand.
Overall, analyzing demand data for a show like "The Musketeers" can help entertainment executives make more informed content decisions by providing insights into content valuation, marketing effectiveness, supply and demand, franchisability, and global performance.
