The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a TV show is crucial for making informed content decisions, especially when it comes to content valuation, acquisition, programming, and distribution. Let's take a closer look at "The Musketeers" as an example.
Using Parrot Analytics' demand data, we can see that "The Musketeers" is a well-performing show in the United States, with three times the audience demand of the average TV show in the country over the last 30 days. This high demand level positions "The Musketeers" in the top 8.6% of all TV shows. However, it's worth noting that the show's demand has been decreasing recently. Knowing this trend can help make more informed content decisions, especially in terms of renewing the show for another season or acquiring similar content.
The show has also performed well in the history genre, ranking at the 91.4th percentile in November 2023 in the United States. Moreover, by analyzing the top 10 global markets where "The Musketeers" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. This information can help legalize the distribution strategy for the series.
Understanding which shows perform well along with "The Musketeers" can provide useful insights, possibly indicating which genres or themes resonate with its audience. This information can aid programming or content creation decisions and help with content valuation.
The global Parrot Pulse ranking provides six dimensions for an independent measure of the show's global performance: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By comparing these dimensions for "The Musketeers," one can gauge the show's overall standing and how it compares to other shows in the market.
For instance, the show's travelability is okay globally, whereas its reach is good. It implies that there's an audience who demand to watch the show solely in the US. Additionally, "The Musketeers" maintains good longevity, indicating that its demand is sustained over time, making it a potentially valuable addition to an SVOD library. The show's momentum, however, is okay, highlighting that its pace of growth is average compared to other shows, possibly showing that there are fewer viewers joining the fanbase of the show.
The global demand data can inform the platform or network fit since shows that perform well in particular regions should be made available to the respective audience in these regions. The demand data can also help a platform or network find shows that exhibit opportunities to produce and create franchises. Through the analysis of Parrot Analytics' audience demand data, executives can obtain valuable insights into -among other things- the popularity of a TV series in a particular market or globally, the monetization potential of content, audience retention and acquisition, and optimal release strategies globally.
The Musketeers's travelability to the United States in the last 30 days is 52%, which means that the audience demand for The Musketeers is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Musketeers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Musketeers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Musketeers, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for The Musketeers in the United States. We provide our partners with essential OTT know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.