As a TV executive, if you are looking to invest in a new TV Series or show, or assess the performance of an existing title, then demand data can provide important insights into how it is resonating with viewers. By using the example of "The Nevers," we can demonstrate how to use demand data to make informed content investment or acquisition decisions.
Firstly, demand data can help with content valuation. For instance, in the case of "The Nevers," Parrot Analytics' content valuation system reveals the dollar value contribution of the title in terms of its demand and how it compares to other shows in the market. With an audience demand of 8.9 times the average show in the United States over the last 30 days, "The Nevers" demonstrates outstanding demand, which suggests that it is a strategic asset for a streaming platform or TV network.
Demand data can also inform strategic decision-making in terms of supply and demand. For example, combining demand data with insights into the global market, we can better understand which content genres are resonating most with audiences and, as such, are ripe for acquisition. In the case of "The Nevers," demand cues could be taken from the fact that it has been popular in countries like the United States, Russia, Netherlands, Canada, and the United Kingdom. This indicates that these regions exhibit a demand for similar shows, which could inform investment decisions.
Using demand data, we can also uncover insights into the show's popularity and longevity and how they are changing over time. Examining demand data for "The Nevers," we can see that while it peaked at 18.1 times the average over the whole year, it has recently peaked at 10.2 times the average, suggesting that it has decreased in popularity. By studying the global performance of a show in this way, TV producers can get an idea of how well it's maintaining its audience's interest.
Another benefit of demand data is the ability to understand how a show is perceived by viewers in different regions. This could aid in the decision of where to distribute the content, highlighting which platforms are most likely to resonate with its target audience. By paying close attention to regional demand, TV executives can avoid unnecessary investment in markets that are unlikely to engage with the show and concentrate their investments where it matters.
In conclusion, demand data provides valuable insights into a show's performance, helping TV executives to make informed decisions about content investment or acquisition. These can include insights into content valuation, understanding of supply and demand, popularity, longevity, regional preferences, and optimal platform fit, enabling content providers to create and deliver content that resonates most with their audiences.
