Demand data provides valuable insights into the performance of TV shows, which can help executives to make more informed content, acquisition, distribution, and programming decisions. In the case of "The Nevers," demand data provides important insights into the show's performance for the month of December 2023 in the United States, as well as globally.
One key use of demand data is for content valuation. By looking at "The Nevers" in comparison to the average TV show in the United States, we see that it has 8.1 times the audience demand of the average show over the last 30 days. This indicates the show has exceptional demand among its audience, putting it in the 2.7% of all TV shows with this level of demand. Measuring audience demand in this way allows executives to see how much a title is worth to a platform, and also to assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, it provides an economic valuation system powered by global content demand and supply that shows the dollar value contribution of any title to any platform in any region.
Another use of demand data is to inform on decisions about supply and demand. By analyzing the top 10 global markets where "The Nevers" is most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show (1x) in each of these markets. This displays which types of content exhibit opportunities to acquire or produce to cater to particular markets.
Furthermore, demand data reveals insights into the potential of monetizing IP. The Parrot Pulse for "The Nevers" shows that its fracturability or spin-off potential, is good in addition to its high global performance. This information can be useful for executives when looking for potential spin-offs they can produce, which boosts their monetization.
Another valuable use of demand data is in optimizing release strategy and pricing. Measuring the demand or popularity of a show helps executives to determine the best release strategy for their content. This information is useful for determining the best time to release a show, as well as the best pricing strategy.
By uncovering under-monetized titles, demand data can help identify new opportunity markets for content distribution. It can also inform content acquisition decisions and help executives determine which titles would retain or grow their subscriber base. If we take "The Nevers" data, we see that during December, audience demand for the show increased in the United States by 4.9%. This information enables executives to make decisions concerning subscriber retention or acquisition, which titles to buy should they want to maintain or increase their audience.
In conclusion, demand data provides executives with valuable insights and answers important questions in making strategic decisions such as how much a series is worth and its ability to drive subscriptions, where should they target for distribution of content, the best release strategy and pricing to use, and the potential of monetizing titles. Analyzing "The Nevers" for December 2023 showcases the potential of usage of demand data for strategic decisions for TV executives and those in the entertainment industry.
