As an entertainment executive, you may be considering acquiring, producing, or distributing content, or programming content on your platform. But how can you make the most informed decisions? By examining the audience demand data for a particular title, such as "The Other Two," you can gain valuable insights to help guide your content and business strategy.
Content Valuation is a measurement of how much revenue a TV series generates for a streaming platform. It can answer questions like how much a series is worth, what is the baseline value of a title, and how can you assess the value of exclusivity. Parrot Analytics content valuation system is based on demand data.
Using demand data, you can estimate how much a specific title will bring to any platform, calculate the ROI, and assess a TV series' ability to drive subscriptions, and mitigate churn. For instance, the demand data for "The Other Two" shows that it has 11.8 times the audience demand of the average show in the United States over the last 30 days. This indicates that "The Other Two" is a highly in-demand show and could be a valuable asset to a streaming platform.
Audience demand data also helps with subscriber acquisition and retention by answering questions like which titles should be bought to grow the audience or keep the existing audience happy. The data can also help identify under-monetized titles and discover new opportunities for content distribution.
For example, the demand for "The Other Two" audience has decreased by 27.9% during November in the United States. However, the show achieved outstanding audience demand of 8.3x in the United States, making it an attractive acquisition target for a streaming platform. The show also outperformed the demand of the average TV show by 1x in each of the top 10 global markets, indicating that it has potential global appeal.
Moreover, demand data can inform decisions about supply and demand, optimal release strategy and pricing, platform and network fit, and franchise potential. You can use this data to determine what type of content will provide an opportunity to acquire or produce and what content should be allocated funds to maximize future investments. The data can also help make programming decisions by identifying the most popular genres in a particular market or globally.
In conclusion, audience demand data from Parrot Analytics can help entertainment executives make informed decisions about content valuation, acquisition, distribution, programming, and more in today's dynamic global entertainment landscape. By analyzing audience demand data for a particular show, executives can gain valuable insights that can inform their strategic decisions. So, if you are an entertainment professional looking to navigate industry trends, reach out to Parrot Analytics to get ahead.
