If you're a TV executive, you need to know what shows are in demand, and "The Other Two" is a great example of how you can learn from demand data.
One of the ways that demand data can help you is by informing content valuation. Knowing how much a show is worth in terms of dollar value contribution to a platform, in any region, can be very helpful. Parrot Analytics' content valuation system is powered by global content demand and supply. By using demand data, you can estimate the baseline value of a title, assess the value of exclusivity, and calculate the show’s ROI for any given platform. So, when you see that "The Other Two" has 17.4 times the audience demand of the average show in the US over the last 30 days, you know that it's worth taking a closer look.
Another advantage of using demand data is that you can make better decisions when it comes to supply and demand. As a TV executive, you need to know what type(s) of content offer opportunities to acquire or produce. You want to pick shows that have the potential to attract an audience, retain them, and, ultimately, generate revenue. This demand for content starts with understanding what is resonating most with your current audience, and what genres you should focus on to attract new subscribers to your streaming service. "The Other Two" is an excellent example of a show that is resonating with audiences in the comedy genre. It is ranking at the 98.8th percentile in the comedy genre in July, making it higher than 98.8% of all comedy titles in the United States.
Additionally, demand data can help with decisions around distribution and programming. By mapping local whitespaces, you can learn what genres are most popular in your local market and elsewhere in the world. This insight can help you develop an optimal release strategy and pricing, ensuring that your show is being seen by the right audience on your platform. You can also use demand data to compare how "The Other Two" performs against other titles available on the market. Furthermore, demand data can help inform the platform and network fit of a show, allowing for a better understanding of which platforms to target for distribution.
Another way Parrot Analytics uses demand data is by answering questions about content travelability. This information is essential because it helps you determine what content to produce or acquire to support global SVOD expansion. You can also use this data to understand how funds should be allocated to maximize future content investments.
Finally, monitoring demand data over time can help you make informed programming and acquisition decisions. In the case of "The Other Two," its momentum is exceptional, which means you can trust that its audience demand is increasing. By examining its demand patterns in various global markets, such as the United States, Canada, Australia, Germany, the Netherlands, and the UK, among others, you can learn which markets offer the most significant upside for this show.
In conclusion, using demand data is an invaluable tool for TV executives, allowing them to make more informed and data-driven decisions about their content, acquisition, distribution, or programming strategies. "The Other Two" is just one example of how demand data can be used to make better decisions. By understanding the power of demand data insights, TV executives can stay ahead of the competition, attract audiences, and ultimately generate revenue.
