As an entertainment executive, you have a lot of decisions to make when it comes to investing in content or acquiring and distributing TV series. One crucial factor to consider is demand data, which can help you make informed and data-driven decisions.
One example of how demand data can guide your content decisions is the analysis of "The Staircase" for the month of November 2023 in the United States. The show has a strong demand, with 4.2 times the audience demand of the average show in the United States over the last 30 days, indicating that it is a popular title. However, its demand has been decreasing recently.
Understanding how a show performs in different markets is also important, as it can help you identify where you should prioritize its distribution. In "The Staircase"'s top 10 global markets, its demand is good or better in all of them, with Russia being the strongest market. By examining the demand for this TV series, you can get an idea of how popular it is and where you should target investments and distribution.
Demand data can also provide insights into the show's longevity by measuring how well the audience demand is maintained over time. For "The Staircase," its longevity is good, indicating that the show has held up well since it first aired. Moreover, momentum, which measures the pace of growth, is outstanding. In other words, "The Staircase" might continue to have a growing demand that could reflect its ability to attract new audiences.
Understanding what fans of a particular TV show like can help you acquire or produce similar content to maintain interest in your audience. For "The Staircase," fans also like "Stranger Things," "House of the Dragon," and "The Boys," among others. By acquiring or producing content similar to "The Staircase," you can leverage the show's popularity to strengthen your audience's engagement.
Demand data is also relevant in many questions related to content valuation. For instance, the demand of a TV series can help answer how much it is worth and what is the baseline value of the title ethat Parrot Analytics content valuation system analyzes. Furthermore, by assessing a TV series' ability to drive subscriptions and mitigate churn, you can calculate the ROI a specific title could bring for any given platform.
Finally, demand data can inform pre-release marketing decisions by analyzing the show's momentum and peak periods of demand. For example, our analysis of "The Staircase" revealed a spike in demand during late November 2023 in the United States, which indicates that this could reflect successful marketing or a popular storyline. This information could be useful for marketing decisions aimed at increasing engagement with new audiences.
Demand data can be used to make informed content decisions in many ways, from optimizing release strategy to identifying under-monetized content and deciding which platforms to target for distribution. The key is to use data insights like those provided by Parrot Analytics to anticipate shifts in audience preferences and stay ahead in today's rapidly changing entertainment industry.
