As a TV executive, you want to make data-driven decisions about your content acquisition and development strategies. Demand data can provide you with valuable insights into audience preferences and engagement, giving you the tools to make informed decisions. Let's take a deeper look at how demand data can be used in the context of a popular TV show, "The Staircase."
One of the first things you can learn from demand data is how your show is performing in a particular market. In this case, "The Staircase" is currently generating 3.9 times the audience demand of the average TV show in the United States over the last 30 days. The show has higher demand than 92.1% of all drama titles in the United States. This information can be valuable in content valuation, as you can determine the current worth of your content to the platform based on its demand.
Demand data can also tell you which other shows your audience is interested in, providing you with information about content similarities and differences. For instance, among other shows, fans of "The Staircase" are also interested in "Foundation," "Your Honor," and "Westworld." By leveraging this data, you can strategically plan to acquire or develop similar shows to meet audience needs.
Additionally, tracking demand data over time can help you to understand how the popularity of your show is changing. In the case of "The Staircase," it achieved its peak rank of #2116 in the United States and - over January - moved up in rank 185 spots. However, demand for this show has been decreasing recently. This information indicates that it is important to keep an eye on demand trends over time so you can adapt your content strategy accordingly.
Demand data can also provide valuable insights into audience preferences on a global scale. For example, "The Staircase's" audience demand exceeds the average TV show in all the top 10 global markets, with Russia being the show's top market overall. This data can inform your content distribution decisions, helping you to allocate funds to maximize future investments.
Finally, demand data can help you assess the performance of your marketing campaigns and support decision-making around the franchise potential of a show. In the case of "The Staircase," the show has good worldwide audience demand across all platforms, indicating that it has good potential as a franchise. Overall, by leveraging audience demand data, you can make data-driven decisions that will help you to acquire, develop, and distribute the most compelling content to engage and retain your audience.
