Television executives are constantly seeking ways to make their content more valuable to their platform or network, and Parrot Analytics' demand data can help in making more informed content, acquisition, distribution, and programming decisions. One example of how demand data is used is through content valuation. Knowing how much a show is worth is crucial when creating a budget or negotiating deals, and demand data is used to answer questions about a show's value, how it drives customer engagement, and how it performs.
Using the example of "The West Wing" in February 2024 in the United States, we see that its audience demand is 14.4 times the average show, and only 2.7% of all shows have this level of demand. It peaked at #320 in the US and moved up 51 spots during February. Additionally, the drama genre percentile is at 98.4%, indicating that it has higher demand than 98.4% of all drama titles in the US. These metrics help to assess the value of the show and its ability to drive engagement and subscriptions for a platform or network.
Demand data can also help with acquisition and programming decisions. Knowing the shows that fans of "The West Wing" also like, such as "The Crown" or "Game of Thrones," aid executives in deciding which titles to acquire or develop. By analyzing the top 10 global markets where "The West Wing" is most in-demand, we can determine where the show is most popular to be better target acquisitions or programming.
Demand data also helps with distribution decisions and optimal release strategies. For example, if demand is higher in international markets than domestically, a distributor may choose to allocate more content to those markets. With the additional metadata provided, executives can also see how "The West Wing" performed over seven seasons, and will know to program reruns or acquire similar show titles.
Demand data is very useful for executives to make decisions about what to produce, acquire, distribute, and how to develop a show. They can use demand data to better understand audience engagement, drive subscriptions, and increase returns on investments. Understanding a show's demand across multiple metrics can help executives in their decision-making process and lead to more successful outcomes.
