We at Parrot Analytics use demand data to help entertainment executives make informed decisions concerning content valuation, acquisition, distribution, and programming. In this sample analysis of "Three-Body," we provide demand data insights that can inform executives in these fields and help steer their decision-making process.
Using "Three-Body" as an example, demand data can help answer important questions, such as understanding the baseline value of a title, assessing the value of exclusivity, understanding how a title performs concerning acquisition-driving or churn-reducing strategies, and quantifying the platform-specific marginal revenue contribution of a title.
Content valuation is a critical aspect of decision-making for executives. One way demand data can help is by answering questions about a show's worth and how much to spend on it. With "Three-Body," we see that it has around 3.8 times the audience demand of the average show in the United States over the last 30 days, indicating good demand for the series. Additionally, through travelability, we can see that the demand for "Three-Body" in the United States is 23% of the demand in its country of origin, China. This information can be used for valuation since it provides executives with an insight into how the show is performing locally vs. globally, which can help define its overall value.
Demand data also allows for better decision-making around content acquisition. For example, examining the top 10 global markets where "Three-Body" is in demand can help executives understand the show's potential in different regions. The show outperforms the demand of the average TV show (1x) in each of these markets, with China having the highest audience demand of 8.2x. These insights into regional demand can help in deciding which shows to pick up for distribution or acquisition.
In considering programming decisions, demand informs the platform and network fit. With "Three-Body", we see that its momentum (pace of growth) is exceptional, indicating its potential to perform well on a particular platform or network. Additionally, Parrot Pulse, which measures global performance across six dimensions, shows that the show's franchisability (spin-off potential) is okay, allowing executives to think about how the show can potentially expand and grow.
In conclusion, using demand data in decision-making processes can help entertainment executives make better-informed decisions regarding content valuation, acquisition, distribution, and programming. "Three-Body" provides us with an example of how demand data can help with assessing audience interest, determining a show's travelling potential, and identifying hotspots of interest across different regions, leading to more informed decision-making and better overall outcomes for the company.
