The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly evaluating your content decisions through various lenses. You may wonder how popular a show is in a given market or whether a show has the potential to retain or acquire subscribers. That's where demand data comes in. Demand data provides you with insights into how your audience feels about the content you produce or distribute. By examining the demand data for "Three-Body" in the United States, we can better understand how demand data can help executive strategic content decisions.
For instance, content valuation: Over the last 30 days, "Three-Body" had 5.0 times the audience demand of the average show in the United States. Compared to its demand of 4.1 times the average over the last 90 days, demand for this show has been increasing recently. A platform can use this information to determine how much to spend on content and estimate a TV series' ability to drive subscriptions and mitigate churn.
Demand enables valuing IP globally: "Three-Body" is a science fiction masterpiece with enormous scope and vision. The show produced outstanding audience demand across multiple markets globally. By examining the top 10 global markets, we find that "Three-Body" outperforms the demand of the average TV show in each of these markets, including China, where the show was originally produced. As an executive, this information can help you to decide whether to distribute or acquire the show into a new market.
Demand informs pre-release marketing: Demand spiked in late March 2024 for the United States. The show has also been increasing in popularity over the last 30 days. This information helps executives to adjust their marketing campaigns ahead of a premiere. It allows scheduling teams to optimize their release strategy and pricing to maximize engagement while minimizing costs.
Demand answers questions related to subscriber acquisition and retention: "Three-Body" achieved the peak rank of #958 in the United States, moving up by 1840 spots during March. The show's longevity, which measures how well audience demand is maintained over time, is good. These insights can help executives to determine which titles they should buy if they want to keep their current audience happy or to grow their audience.
Finally, demand powers affinity analysis. We know that fans of "Three-Body" are also likely to enjoy "Andor," "The Lord Of The Rings: The Rings Of Power," "The Last Of Us," "Foundation," and others. This information can be used to inform strategies related to talent acquisition, brand partnerships, or even future content development.
In conclusion, demand data can serve as a valuable tool when making strategic decisions related to content acquisition, distribution, and programming. By examining the demand data for "Three-Body," executives can better understand the potential value of a show to their platform, how much to spend on content, and how to target their audience more effectively.
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Our TV audience measurement dataset is truly global. Discover how popular Tencent Video‘s Three-Body (三体) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tencent Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Three-Body (三体), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Three-Body (三体) in the United States. We provide our partners with meaningful TV capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.