The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive? Are you looking to make more informed content, acquisition, distribution, or programming decisions? Look no further than Parrot Analytics, the leading data analytics company specifically for the entertainment industry. Our demand data provides invaluable insights into the popularity of TV shows, enabling you to make data-driven decisions that will drive revenue and growth.
One example of how our demand data can help you make informed content decisions is Parrot Analytics' analysis of "Three-Body" for the month of March 2024 in Australia. With 7.7 times the audience demand of the average show in Australia over the last 30 days, and demand for this show increasing recently, it suggests that this TV series has high popularity and is likely to keep attracting viewers.
Additionally, "Three-Body" ranks at the 98.4th percentile in the drama genre, in March, meaning that it has higher demand than 98.4% of all drama titles in Australia. This high demand indicates that "Three-Body" is an attractive investment for any content distributor seeking a valuable content library or linear network looking to acquire hot content.
You can also use demand data to gain better insights into the audience's preferences. For example, by tracking shows most commonly watched alongside "Three-Body," entertainment executives are better equipped to make informed acquisition or programming decisions for similar genres. You now know that audiences who watch "Three-Body" also like "Andor," "The Lord Of The Rings: The Rings Of Power," "The Last Of Us," "Foundation," "Fargo," "Invincible," "Goblin (도깨비)," "Avenue 5" and "Ahsoka." From this data, they can deduce specific audience preferences and optimize programming accordingly.
Moreover, tracking demand and analyzing the Parrot Pulse for "Three-Body" provides deeper insight into the show's global performance. The show has outstanding audience demand across platforms, solid travelability (international demand), excellent longevity, outstanding momentum, solid franchisability, and poor reach. With demand increasing by 7.0% in Australia in March 2024, and a spike observed later in the month, it seems like the show may have a bright future both in Australia and globally. This information can be used as part of content valuation, which uses demand data to determine a show's overall value.
Additionally, entertainment executives can use demand data for optimal release strategies and pricing. For example, they can gain insights into the preferred release strategies for their content based on geographic location or even particular viewing hours and days. Also, identifying under-monetized titles can be done quickly using our demand data. Coupled with measuring audience demand across platforms, this enables you to determine the ROI of a particular title in any given region, and also assess its ability to drive subscriptions and mitigate churn.
Finally, the information gathered using our demand data analytics can be used to influence effective pre-release marketing, strategic talent partnerships, and competitive benchmarking. This allows you to expand your audience, attract new subscribers, and optimize your overall content strategy.
At Parrot Analytics, we take pride in providing entertainment executives with reliable, intuitive demand data-driven insights that enable them to make informed content, acquisition, distribution, and programming decisions. Our demand data precisely quantifies audience behavior, thus fostering a more informed and efficient entertainment industry. So, get in touch with us today to find out more about our services, and how we can help you optimize your content strategy.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Tencent Video, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Tencent Video to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Three-Body (三体)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tencent Video by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Three-Body (三体), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tencent Video‘s Three-Body (三体) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tencent Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Three-Body (三体), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Three-Body (三体) in Australia. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.