Demand data is critical for making informed content decisions. The audience demand for “Transformers: War For Cybertron Trilogy” in the United States during February 2024 is a good example of how demand data can be used to help executives in the entertainment industry make more informed content decisions. This animated TV series, set in the world of battling Autobots and Decepticons, had 5.6 times the audience demand of the average show in the United States in the last 30 days. This is important information for content financiers, OTT, and SVOD executives, since assessing content valuation is far easier when it's based on demand data that reveals its dollar value contribution to any platform. Here are some of the top questions that demand data could help answer for executives in order to make better decisions:
- Content Valuation - Based on demand data, executives can calculate the ROI a specific title will bring for any given platform. For “Transformers: War For Cybertron Trilogy,” executives can determine how much the show is worth to another streaming platform or content distributor. Since assessing content valuation is critical for creating the best content strategy, consulting Parrot Analytics content valuation system, based on demand data, could provide the information they require.
- Acquisition Decisions - Demand data allows executives to determine which shows to buy to keep their current audience happy or to grow their audience. By looking at the top market performers, executives can determine where to focus their acquisition budget.
- Distribution Decisions - Executives can use demand data to determine which platforms they should target to distribute their content. Understanding what makes a show popular, and where it is popular, can help executives make informed decisions about distribution strategies.
- Programming Decisions - By examining audience demand for a show, executives can determine a show’s performance relative to the market average, its position in the market, and whether its demand has increased or decreased over time. For example, the analysis of “Transformers: War For Cybertron Trilogy” showed that its demand in the United States decreased during February 2024 by 18.6%. This information is essential for evaluating whether to renew, cancel or modify the show.
In conclusion, demand data such as that provided by Parrot Analytics can help executives in the entertainment industry make more informed decisions. By leveraging demand data, content valuation, distribution, programming, acquisition, and financing decisions can all be informed, quantified, and optimized to better align with audiences' tastes around the world.
