As an executive working in the entertainment industry, it can be challenging to make informed content acquisition and distribution decisions. However, using demand data, like that provided by Parrot Analytics, can offer many benefits. Let's explore how demand data for the show "Undone" can help executives make more informed decisions regarding content.
One of the significant benefits of using demand data is content valuation, which reveals the dollar value contribution of any title to any platform in any region. Parrot Analytics content valuation can be used to determine how much to spend on content and how much your content library is worth to a platform over time. For "Undone," the analysis shows that its demand is good, with 4.6 times the audience demand of the average show in the United States over the last 30 days. This means that "Undone" can be considered a valuable asset to any platform, given its above-average demand.
Understanding demand also enables executives to make better acquisition decisions by quantifying the platform-specific marginal revenue contribution and assessing a TV series' ability to drive subscriptions and mitigate churn. Therefore, demand data can be used to estimate the ROI a specific title will bring for any given platform, which is essential in making informed content acquisition decisions.
Demands analysis also uncovers opportunities to expand the audience by revealing insights into what fans like about a show. In the case of "Undone," Parrot Analytics has discovered that fans of the show also like "Harley Quinn," "Riverdale," and "Fargo." Understanding these insights can help executives optimize upcoming productions to appeal to a broader audience.
Besides, executives can use demand data to maximize the yield from global markets. For example, examining the top 10 global markets where "Undone" is most in-demand reveals that it outperforms the demand of the average TV show in each of these markets. This suggests that "Undone" can perform well internationally, and executives should consider distributing the show across multiple platforms to maximize profitability.
Overall, using demand data to make informed content acquisition and distribution decisions can help executives optimize their content offerings, manage their content libraries more effectively, and expand their audience reach. As highlighted by the analysis on "Undone," metrics such as content valuation, audience demand, and global travelability are just some of the key metrics to consider.
