The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive making content, acquisition, distribution or programming decisions? Do you need to know how to use audience demand data to help inform your decisions? Well, let's take a closer look at "Undone," a TV series that finished airing in 2024, and see how we can use demand data to provide insights that can help your strategic decision-making processes.
Comparing its demand to the average TV title in the United States over the past 30 days, we can see that "Undone" has 4.8 times the audience demand. This is much higher than the average title in the United States. By using Parrot Analytics' content valuation system, we can help to evaluate the economic value of the TV series based on its global demand and individual market demand.
Understanding the "Undone" audience will also help you make informed programming decisions. For example, we know that the show has been decreasing in popularity in the United States over the past 90 days. Although its audience demand for March has still increased, we can see an overall trend of decreased popularity. However, if you're interested in the show's long-term performance, you'll be glad to know that it has shown good longevity overall.
By examining the top 10 global markets where "Undone" is most in-demand over the last 30 days, we can see that the United States is the number one market globally. This information could be useful when deciding which markets to acquire the show for or where to increase your marketing efforts.
Understanding "Undone" fan's favorite shows, like "Better Call Saul," "Fargo," "Reacher," "Love Death + Robots," "Harley Quinn," "Westworld," "Invincible," "Shrinking," and "South Park," can help you to identify viewing patterns and inform programming decisions.
If you are looking to diversify your content strategy and want to test the waters, understanding which genres are popular is crucial. Our demand data shows that "Undone" sits in the 93.2nd percentile of the drama genre in the United States, meaning it has higher demand than 93.2% of drama shows in the country.
Finally, understanding the "Undone" audience's demographic can help marketing teams to optimally target ad audiences-building trust and expanding their future market.
In conclusion, Parrot Analytics' content valuation system and demand data provides a wealth of valuable insights that entertainment executives can use to make informed content, acquisition, distribution or programming decisions. Whether you want to evaluate a TV series' economic value, understand the audience's favorite shows or genres, or identify its market potential, demand data allows you to put a finger on the audience's pulse.
This is Undone's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Undone travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Undone), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Undone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Undone, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Undone in the United States. We provide our partners with essential television workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.