For entertainment executives, demand data is an invaluable tool when making content decisions. Let's use the example of "VICE" to show how demand data can provide insights that can inform content valuation, acquisition, distribution, and programming decisions.
Firstly, we can use demand data to value "VICE" as a content asset. By using our content valuation system, executives can determine the dollar value contribution of the show to any platform, in any region. Since "VICE" has 4.4 times the audience demand of the average show in the United States over the last 30 days, we know that it's generating good demand. Furthermore, while its audience demand over the last 30 days has decreased compared to its 1-year rolling average, demand for the show has increased by 53.1% in the United States over the month of January 2024. This highlights its ability to generate audience demand over the short term, as well as long-term demand maintenance.
Secondly, we can use demand data to inform acquisition decisions. Executives can use the Parrot Pulse to evaluate the global performance of "VICE" across six dimensions, including worldwide audience demand and momentum. We can also look at the show's popularity rankings in different markets. For example, "VICE" outperforms the demand of the average TV show in its top ten markets globally, with The Netherlands and the United States being the most in-demand. This information can help executives make informed decisions about which markets to focus on and which shows to acquire.
Thirdly, demand data can be used to inform distribution decisions. Since we know that "VICE" has good audience demand in the United States, executives can use this information to decide which platforms to target for distribution. They can also examine the show's travelability to assess the possibility of expanding the show's international audience.
Fourthly, demand data can be used to inform programming decisions. By examining audience demand in different genres, executives can determine whether "VICE" would be a good fit for their programming slate. Currently, "VICE" ranks at the 96.0th percentile in the documentary genre in the United States, meaning it is more in-demand than 96.0% of all documentary titles in the country. In addition, executives can use the list of other shows that "VICE" fans are watching to curate a selection of related content for their platform.
Finally, demand data can be used to optimize marketing campaigns and to plan release strategies. By understanding the popularity of the show in different markets, executives can create targeted campaigns and release schedules to maximize audience engagement.
Overall, demand data is instrumental for entertainment executives in making strategic decisions around content valuation, acquisition, distribution, and programming. By analyzing the insights gained from Parrot Analytics demand data, executives can make informed decisions to grow their businesses, retain customers and attract new ones.
