As an entertainment executive, you are constantly making decisions on what content to produce, acquire, distribute, or program. To make informed decisions, you need data. The demand data we provide at Parrot Analytics can help guide your decision making. Let's take a look at a recent example using the TV series "Vice" in the United States during March 2024.
First, let's address content valuation. Our content valuation system reveals the dollar value contribution of any title to any platform in any region. Using demand data, we can calculate the ROI a specific title will bring to any given platform. In the case of "Vice," it is clear that demand for the show has been decreasing in the United States in recent months. This information can be used to reevaluate the show's value and make more informed programming or acquisition decisions.
Demand data can also inform programming decisions, such as determining optimal release strategies. By examining when demand spiked for "Vice" in late March, we can assume that certain events or topics covered in the show were particularly resonating with audiences. This information could inform a decision to schedule similar episodes or cover related content around that time in the future.
Additionally, demand data empowers informed decisions concerning supply and demand. This could relate to decisions on what type(s) of content exhibit opportunity to acquire or produce. By examining what shows "Vice" fans also like, such as "Bones", "Dexter", and "Peaky Blinders," executives can evaluate what other types of content may perform well among this audience demographic.
Demand data also provides insights into audience tastes. In the case of "Vice," we can see that the show's performance is stronger in the news genre, with demand higher than 92.5% of all news titles in the United States, informing decisions on where to place or recommend programming.
Lastly, demand data enables competitive benchmarking, allowing content creators and distributors to compare their content against other titles available on the market. Understanding how "Vice" performs relative to other similar news shows can inform decisions on how to differentiate and market the show to audiences.
In summary, demand data can be an extremely valuable tool for entertainment executives to make more informed decisions concerning their content. The insights provided on audience tastes, trends, and performance can inform content valuation and guide programming, acquisition, distribution, and production decisions.
