As an entertainment executive, understanding audience demand is crucial for making strategic decisions about content acquisition, distribution, and programming. By using demand data to analyze "Walking With Dinosaurs" during the month of October 2023 in the United States, we can explore how demand data helps executives make more informed decisions.
Firstly, demand data helps with content valuation by determining the worth of a series, as well as its ability to drive engagement, acquire subscribers, and mitigate churn. "Walking With Dinosaurs" had 3.4 times the audience demand of the average show in the United States over the last 30 days, indicating good demand. However, compared to its demand of 3.5 times the average over the last 90 days, demand for this show has been decreasing recently.
Secondly, demand data enables executives to understand the global value of content by identifying the most popular content in different markets and how it travels between them. The top three global markets in demand for "Walking With Dinosaurs" were the United States, the Netherlands, and the United Kingdom, with demand being good across these markets.
Thirdly, demand data can inform decisions about supply and demand, such as identifying opportunity markets for content distribution or opportunities to produce new content in line with current audience tastes. For example, when analyzing other shows that "Walking With Dinosaurs" fans also like, executives may find that creating more content around prehistoric creatures could be an opportunity.
Fourthly, demand data can help with programming decisions, such as determining the best release strategies or identifying under-monetized titles. For instance, examining the Parrot Pulse for "Walking With Dinosaurs" shows average worldwide audience demand across all platforms, with good longevity and momentum, but poor franchisability. This suggests that focusing on new content in different formats, such as spin-offs or franchise content, could help drive future revenue.
In conclusion, demand data is a powerful tool that entertainment executives can utilize to make more informed decisions about content valuation, distribution, and programming. By understanding audience demand and how it changes over time, executives can identify opportunities to acquire, produce and monetize content. Through analysis of "Walking With Dinosaurs", it is evident that demand data can help executives make an informed decision by presenting various insights related to content decisions.
