If you are an executive tasked with making strategic content decisions for your streaming platform, then the analysis of "Walking with Dinosaurs" in the United States for the month of November 2023 provides several valuable insights.
1. Content Valuation: Demand-based content valuation is a crucial tool for determining the value of any TV series. With its demand 2.9 times higher than the average show in the United States, "Walking with Dinosaurs" is above the 90th percentile of all TV shows in terms of demand. By using demand data and content valuation, executives can better understand the economic value of any title to their platform, determine how much should be spent on content acquisition, assess the content's ability to drive subscriptions and mitigate churn, and evaluate the value of exclusivity.
2. Programming Decisions: By examining the audience demand of "Walking with Dinosaurs" in the United States, executives can make better programming and marketing decisions for their linear and non-linear network. It is worth noting that demand for the show decreased significantly during November, which may indicate that its popularity has peaked and that new marketing campaigns are needed to keep the show fresh and interesting.
3. Travelability: The concept of travelability helps to determine how well a title will appeal to international audiences. Although the show's international demand is "okay," its travelability is likewise "okay". This means that the show may have some potential to perform well internationally but may require additional promotion and localization efforts to maximize its global appeal.
4. Franchisability: Franchisability measures a show's potential to create spin-offs or franchises. Unfortunately, "Walking with Dinosaurs" has poor franchisability, indicating that the series may have limited potential to spawn sequels or spinoffs.
5. Longevity: Longevity helps to measure the show's ability to maintain its audience demand over time. "Walking with Dinosaurs" receives a "good" rating in terms of longevity. This indicates that the show has the potential to remain popular for a long time, although executives must ensure that new seasons and content are continually released to keep audiences engaged.
Overall, the analysis of "Walking with Dinosaurs" for the month of November 2023 in the United States highlights the importance of demand data for making informed content and acquisition decisions. Executives can leverage the insights provided by the demand data to determine the value of content, make informed programming and marketing decisions, and plan future content acquisition. By using this data, executives can make more informed decisions that will help their platforms stand out in an increasingly competitive entertainment industry.
