As an entertainment executive, understanding how to use demand data can assist in making more informed content, acquisition, distribution, or programming decisions. Let's take a look at "Wander Over Yonder" for the month of November 2023 in the United States to see how demand data can be used.
Firstly, with 5.1 times the audience demand of the average show in the United States over the last 30 days, demand for "Wander Over Yonder" is good. This information can be useful for content valuation - using demand data from Parrot Analytics, you can determine how much a specific title will impact the success of a platform, and thus how much it is worth.
Secondly, by examining the top 10 global markets where "Wander Over Yonder" is most in-demand over the last 30 days, we find that the United States is "Wander Over Yonder"'s number one market globally. Executives can use this information to ensure content is released in a way that maximizes its demand.
Thirdly, it is important to look at audience engagement trends over time. While the demand for the show in the United States is good, compared to its demand of 6.1 times the average over the last 90 days, demand for this show has been decreasing recently. This decline in demand can assist executive decision making in programming decisions like scheduling time for the show, or which day it should air.
Fourthly, understanding the audience response to the show is critical to making marketing decisions. By comparing the performance of "Wander Over Yonder" on a 1 year rolling basis vs the last 30 days, we can see that there is a 43.4% increase in peak demand in the previous 30 days compared to the show's 1-year rolling baseline. Using this data, executives can choose to optimize their marketing campaign ahead of the show's premiere.
Lastly, by examining other shows that fans of "Wander Over Yonder" also like, executives can make informed decisions concerning acquisition or distribution decisions for similar shows to reach similar fan bases.
In summary, demand data can assist executives in making more informed acquisition, distribution, and programming decisions. Through demand data, executives can analyze audience engagement trends, localize their marketing campaigns, optimize programming schedule, and acquire content that will appeal to a similar fan base, among other things.
