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Unlocking the Power of Demand Data: How Whistleblower Informs Entertainment Executives' Content Decisions

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Parrot Analytics Insights - January 2024

As an entertainment executive, analyzing the demand data of a show like "Whistleblower" can assist in making more informed content, acquisition, programming, or distribution decisions.

Content valuation utilizes demand data to understand the value of a show and answer important questions like how much a show is worth, how much of its value is derived from its stars, or what the baseline value of the show is. Evaluating "Whistleblower's" demand data can aid in determining its economic value to a platform, calculating its ROI, and estimating its ability to increase subscriptions or mitigate churn.

Analyzing "Whistleblower's" demand data allows executives to gauge its popularity in their specific market or on a global level. Moreover, executives can use demand data to compare "Whistleblower" with other documentary titles, evaluate its spin-off potential or future franchisability, check if it has become part of the zeitgeist, and determine whether it is sustainable in the long run.

Demand data also informs executives of their show's target demographic and taste clusters, enabling them to produce or acquire the appropriate content. This information can assist in deciding what type of content to purchase and in which market to distribute it. Executives can use demand data to optimize marketing campaigns ahead of the premiere, release strategy, and pricing.

For instance, examining the top 10 global markets where "Whistleblower" is most in-demand might reveal untapped markets where executives can distribute the show or can produce similar stories specific to those markets. Knowing the top shows watched by "Whistleblower" fans can help executives make decisions around partnerships and collaborations.

In conclusion, using demand data such as "Whistleblower"'s enables entertainment executives to make more informed decisions regarding content, acquisition, distribution, and programming. Incorporating demand data into executive decision-making processes can result in better outcomes, enhance audience satisfaction, and lead to more efficient use of resources.

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