The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in today's entertainment industry, it's crucial to make data-driven decisions regarding content acquisition, distribution, programming, and more. One of the most valuable data pieces for content professionals is audience demand data, which can be used to inform decision-making around content valuation, franchise potential, and more. By examining a specific example, "Whistleblower" for the month of February 2024 in the United States, we can uncover how demand data can guide strategic decisions.
Firstly, using audience demand data can allow TV executives to quantify the value of a given piece of content. Parrot Analytics' content valuation system is based on demand data and can determine the dollar value contribution of any title to any platform in any region. By leveraging data on a show's demand relative to others within the same market and genre, TV executives can make informed decisions about how much to spend on content acquisition.
In the case of "Whistleblower," we see that its demand in the United States is 3.3 times the average TV show, indicating that it has higher-than-average value relative to other shows in the market. Additionally, examining the show's travelability highlights a weakness - this dimension measures a show's international demand relative to its home market, indicating that "Whistleblower" may struggle to perform well in markets outside the United States.
Demand data can also guide programming decisions for linear or pay TV networks, informing TV executives which titles are likely to drive subscriptions or mitigate churn. For example, monitoring audience demand for "Whistleblower" over time can provide insights into whether the show retains its audience and if so, what factors may contribute to this. From the audience demand data presented, we observe that during February 2024, audience demand for "Whistleblower" increased by 11.2% in the United States, highlighting its potential as an acquisition-driving or churn-reducing title.
Examining which other shows fans of "Whistleblower" also like can provide TV executives with information on potential programming opportunities or content acquisition. By identifying themes or genres that resonate well with a show's fan base, TV executives can cater to specific audience segments and potentially attract new viewers. In the case of "Whistleblower," fans also enjoyed shows like "Rocket Boys (IN)," "Lodge 49," and "Manhunt: Deadly Games," potentially supplying information regarding thematic and genre preferences for content executives.
Finally, tracking audience demand data can aid in distribution decisions, by informing which platforms a particular piece of content would perform well on. For example, examining demand for "Whistleblower" in the United States and its other global markets, as Parrot Analytics does, can guide where to prioritize distribution efforts.
In summary, audience demand data can drive TV executives' decision-making across content valuation, programming, acquisition, distribution, and more. By using Parrot Analytics' comprehensive demand measurement system, executives are better equipped to make informed decisions and unlock the full potential of their content.
This is Whistleblower's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Whistleblower travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Whistleblower is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Whistleblower, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for Whistleblower in the United States. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.